AI Isn’t Coming for Marketers’ Jobs—Not Yet, at Least

When I first heard that people were using AI for marketing purposes, I was like “great, there goes my career”, but honestly, I don’t think I have much to worry about. AI's integration into marketing doesn't mean the end of human marketers' jobs, but rather a transformation of their roles. The goal of AI isn’t to replace human creativity and jobs, but rather be able to enhance efficiency and cut costs

Companies want to utilize AI for tasks like social media responses, email subject lines, and personalized messaging. I know I do. I am not the best at writing emails, so here and there, I’ll ask ChatGBT to create a response to an email for me or make my drafted email “sound smarter”. It helps a little bit when you don’t know exactly what to say, trust me.

Marketing teams are focusing on efficiency gains with AI, allowing them to achieve more with fewer resources. AI can help complete certain requests more quickly, allowing for more time to work on more complex creative projects. It’ll reshape marketing roles and strategies, making them more data-driven and efficient while preserving the need for human expertise and creativity on other tasks.

We all use AI from time to time. Whether that’s for asking for a dinner recipe, asking a question, creating an Instagram caption, or help with a marketing campaign. Some people have even created a whole business using AI. There is a lot AI can do, and believe it or not, it’s nice to have a little extra help from time to time.

The full realization of AI's value and ability is still being discovered, and I believe it is something that can be very useful in the world of marketing.